As a lifestyle & sustainability journalist and founder of GAFF Shop, Jo Linehan’s work is all about highlighting and celebrating ways we can all live more eco-friendly lives. GAFF Shop is an online platform where likeminded interior lovers can buy and sell pre-loved pieces, helping to extend the life cycle of furniture and home accessories.
Jo is currently a columnist with The Sunday Times and Irish County Magazine and is working on her MSc in Management for Sustainable Development at Dublin City University. GAFF Shop continues to expand its community of interior lovers in Ireland.
Jo’s room will show you how to create a cosy and sustainable space this winter. “I will be layering blankets and throws, changing all my lamps to LED lightbulbs and using second-hand and pre-loved pieces, using natural materials to make a home as low impact and stylish as possible”.
Aoife Tobin is the founder and lead designer of the design house Style So Simple, an award-winning interior design studio working on both commercial and residential projects throughout Ireland, Europe and the United States.
Style So Simple is dedicated to crafting beautiful,, livable homes for all of life’s moments. Working from function and interior layouts to the finishing interior design elements, Style So Simple specialises in curating interiors that make the best use of the space while also being uniquely designed for each client.
Aoife chose the Platinum Extravagance as the focal point in her room, feeling “a deep seated, spacious and understated sofa makes a classic and comfortable addition to any interior. I love layering sumptuous fabrics in neutral tones, so if laid back luxury is your thing, I think you will love my choice to make your own home your sanctuary. Our homes are our space to showcase who we are and what we love.”
The DFS Extravagance includes beautiful wooden paneling on the arms of the sofa, to create an artisanal effect and stylish point of contrast to a neutral décor. Crafted from natural materials, the range is adaptable, simple and tranquil, while still making an impact.
Aoife has combined it with the Halo Luxe exclusive at DFS Still hand dipped accent chair in taupe which is made from luxury leathers destined to be beautiful future heirlooms. Her coffee table is the popular Carrera Coffee table in white.
Jen Connell is a Creative Director with over 10 years in the creative industry, who creates lifestyle content for brands and shares her passion for glamorous decor on her Instagram @jenconnell.home. As an interior columnist, she has written for House and Home Magazine, The Journal and RTÉ. Her first home in Dublin was featured on Home of the Year. Recently, she embarked on a new adventure with a move to a Georgian country house in Co. Limerick.
Her decor is inspired by music, film, and French and English traditional interiors.
Jen’s starting point for her elegant room is the DFS Palace sofa in glorious pink. With its traditional Chesterfield silhouette, elegant, scrolled arms, buttoned back detailing and raised wooden feet, the Palace sofa brings instant glamour to any space. Paired with the large Warick Dogtooth rectangular footstool, elegant antique furniture and stunning colour and accessories, Jen’s space is destined to delight
Athlone designer Susan McGowan, of Interior Architecture & Design Studio, Ashen & Cloud will take centre stage at the permanent tsb Ideal Home Show having designed the overall look and feel for sofas specialists DFS, drawing inspiration from the DFS “Thingsters campaign” championing personality-led interiors.
Susan has worked with DFS and three other design creatives who aim to show visitors ‘their thing’ at the DFS Interiors Inspiration Centre. It takes the form of 3 room sets packed full of personality and a stunning design space where you can browse DFS products and samples.
Susan, lead designer at Interior Architecture & Design Studio, Ashen & Cloud whose Interior Architecture & Design studio specialises in the design of luxury residences and imaginative commercial spaces. Many will be familiar with her home in Athlone which has featured in magazines and newspapers over the past few years. Susan, who returned home to Athlone to build a home for her family following several years of working and living in Dublin will also be known to many know her from her popular Instagram account @Ashenandcloud.
Susan is delighted to be working with DFS again. “This has been a really fun, exciting project to be part of. I look forward to working with this talented team of creatives, Aoife, Jo and Jen and welcoming everyone to the DFS Inspiration Centre at permanent tsb Ideal Home Show to draw inspiration from all the different ideas, having your home as your sanctuary, sustainable living, and Chinoiserie chic.
The DFS Inspirational Stage really is the jewel in the crown where I am delighted to join many of Ireland’s leading designers and creatives to share ideas. This space will draw from inspiration from jewel tones with the sumptuous new Reunion Sofa the key feature, with a definite nod to autumn’s hottest look – “dark academia”. The stunning design hub in the DFS Interiors Inspiration Centre where there will be support to find your own thing will be designed around the popular Swoon sofa paired with the DFS Vegan nurture accent chair.”