Showhouse

Ideal Home of Creativity & Design

Get ready for the Ultimate Sales Opportunity…

A SHOWHOUSE THAT MOTIVATES CONSUMERS TO SPEND

The Ideal Home of Creativity and Design is the highlight of the many visitors to The Ideal Home Show. The full size fully decorated dormer bungalow set in a landscaped garden in the RDS provides designers and suppliers of décor, furniture and a wide range of home improvement products and equipment with a unique opportunity to show how they can contribute to all home owners desire to improve their homes and lifestyle.

With up to 30,000 interested home owners visiting the Showhouse, no other form or advertising or promotion puts your products at the heart of Ireland’s biggest promotional opportunity for the home improvement market.

Sponsor of the Showhouse

Ireland’s only monthly interiors title, Ireland’s Homes Interiors & Living is a home and lifestyle magazine with a distinctive, local perspective.
Ireland’s Homes Interiors & Living magazine is a high quality publication with a strong focus on interior design and homes. The magazine has a loyal readership who aspire to create their ideal home and gain valued inspiration from the magazine each month. The publication showcases reader’s homes from across Ireland, talking directly to homeowners and discovering how they went about designing their dream home. Readers enjoy the monthly features, profiling current and future design trends in living spaces, kitchens, bathrooms, bedrooms, how to improve the value of their home and much, much more. Ireland’s Homes Interiors & Living is a must-have source book for inspirational interior products available throughout Ireland.

Concessions are available for:

• Furnishing
• Décor
• Fabrics
• Kitchen
• Bathrooms
• Energy
• Space Saving
• Windows
• Doors
• Flooring
• Carpets
• Tiles
• Kitchen Equipment
• Art
• Linen
• Accessories

SHOWHOUSE DESIGNERS

The Ideal Home of Creativity and Design is being created by the team at Optimise Design. Denise O’Connor and Catherine Crowe, both architects and interior designers, strive to create the best possible environment for both new builds and refurbishments. By proper planning and the best possible use of space, combined with a highly creative design element, all products placed in the Showhouse will be displayed to their best advantage.

Early booking to concessions in the showhouse is recommended so that all elements are integrated into a final overall design that wow’s the 25,000 home owners who are expected to attend in search of new ideas for their homes.

HOW IT WORKS

30,000+ visitors attend the Ideal Home Show, making it Ireland’s Biggest and Best-Attended Exhibition for Home Owners.

The Showhouse is the main attraction at the Ideal Home Show, receiving the biggest media exposure of the entire Show. It is also the set for the outside broadcast of TV3’s Ireland AM (our media partners for the event) which is planned for the opening morning of the event. It is therefore, undoubtedly, the best opportunity you will get this year to showcase your products to thousands of customers who are looking for options for their home.

SHOW YOUR PRODUCTS

Subject to product suitability, suppliers are invited to participate in the showhouse by displaying their products in this full sized family home. Costs vary depending on the item or items being promoted. A room-by-room schedule is available or you can talk directly to the Showhouse Director or Optimise Design (details below).

The interior designer is responsible for the selection of products which suit the overall design concept and theme of the Showhouse. Concessionaires are not invited to ‘man’ their exhibits, however booths are available outside the house for an extra cost. Alternatively, SDL will distribute your literature at the exit of the Showhouse.

WHAT ARE YOU SELLING?

If you supply any product that goes in the home, then The Ideal Home of Creativity and Design is your best promotional opportunity this year. No other form of advertising or promotion can show your product in use in its natural environment to tens of thousands of interested home owners and home seekers. Many products in the Showhouse will be also featured on TV3’s Ireland AM.

WHAT YOU GET → A UNIQUE AND COST EFFECTIVE PROMOTIONAL OPPORTUNITY

For less than the cost of producing and placing a one page colour advertisement in many of the popular home improvement magazines you can secure the following benefits:

• Your product on display in the Showhouse.
• Listing, incl. contact details, in the Showhouse guide given to each visitor.
• Branding (your logo in colour) on each room plaque in room which contains your product.
• Literature distribution at the busy information desk manned by SDL staff.
• Product(s) Listing (incl. contact details) in the Irish Independent Supplement (published before the event).
• Booth space (at extra cost) if you wish to deal with customers as they exit.
• Potential media coverage on TV and in the press.

Previous Showhouse concessionaires have reported excellent enquiry and sales levels in the weeks and months after the event.

HOW TO GET INVOLVED For more information contact Showhouse Director, Ruth Lemass on Tel: (01) 4055550 or Email: ruth@sdlexpo.com

Showhouse Architects and Interior Designers: Catherine Crowe and Denise O’Connor of Optimise Design. www.optimise-design.com Details of Exhibition stand space availability at the main exhibition are available from the Show Director: Paul Forrester Tel: 01-405-5555 or E-mail: paul@sdlexpo.com