SDL exhibitions spend well in excess of €140,000 on advertising IN 2009; receiving coverage on TV, national and regional radio, print media and interior magazines.
	With widespread National Press coverage (Sunday Independent or a other National Paper publish a pull-out supplement prior to the show) the TOP Ideal Home SHOW is a high profile event.
Every year SDL conduct an independent onsite survey, the 2008 results showed: 94% of visitors rated their visit as worthwhile or very worthwhile 87% of visitors said they would return in 2008 71% of visitors said they would purchase a product as a result of their visit 63% visited no other exhibition or home improvement show in 2008
Participating in the TOP Ideal Home Show is a fantastic opportunity offering not only increased visibility and reinforcement of your brand image, but also the occasion to leverage a positive association with Ireland’s best known, best attended exhibition brand for home owners.
The campaign encompasses all aspect of media including:
• National and Regional Press • TV promotion • National and Regional Radio • Internet Promotion/direct Mail • Competitions • Ticket distribution • Posters and Flyers • SMS and Email advertising

EASY FOOD MAGAZINE (media partner for Festival of Irish Home Cooking)
Easy Food is Irelands No.1 food magazine for budget conscious, nutritionally aware, time-poor, home cooks. ABC audit puts the magazine’s circulation at an impressive 27,599 sold copies per issue, this equates to a readership of 107,636. Easy Food is published 10 times a year. Easy Food Magazine outsell s their closest competitors by 5 to 1 on the newsstand.

EASY HEALTH MAGAZINE (media partner for Beauty & Well-being Zone)
Easy Health is Ireland’s No.1 health magazine. Easy Health is all about self-health...providing everyday solutions to better health and well being for the whole family, in a plain-speaking and empowering way. Easy Health magazine’s ABC circulation is 17,658 In addition to this Easy Health has an additional 10,000 circulation per issue via our new Arthritis Ireland Partnership which will see 5,000 copies going to GP’s, 880 to Physio’s, 640 to Occupational Therapist offices and the remaining 3,480 to AI members and Clinics. Total paid for copies is 27,658 per issue. Which equates to a readership of 110,632.

FM104 (media partner for TOP Ideal Home Show)

• FM104 is No.1 with 299,000 weekly listeners
• FM104 is No.1 in Females with 156,000 weekly listeners
• FM104 is No.1 in Males with 143,000 weekly listeners
• FM104 is No.1 in Housekeepers with 156,000 weekly listeners

SELECT INTERIORS MAGAZINE (media partner for IDI Interior Design FREE Advice Clinic)

18,000 magazine sold per issue. ABC 1 male and female interiors buyers within the domestic and commercial markets.  Bi-Annual: Spring/Summer and Autumn/Winter and consequently a source of information for readers throughout the year.

PR CONSULTANT
Sonia Harris
Sonia Harris Public Relations
Email: sonia@harrispublicrelations.eu
Tel: 087-797 9703